Application maintenance is often overlooked by businesses and brands as the majority of the private and commercial entities emphasize heavily on the project’s production process rather than the upkeep. If you’re a sole proprietor, personal brand, business, or large corporation with low downloads or reduced software sales, chances are you’re not emphasizing on application maintenance and support as much as you should.
The Significance of Mobile and Web Application Maintenance
When it comes to the success of your mobile and web applications, there are various aspects that you’ll need to consider regarding maintenance. If you expect higher consumer retention, you must have adequate application maintenance facilities. Furthermore, you must introduce new features regularly to stay competitive and encourage customers to actively use your app.
Businesses are constantly looking for new ways to expand their audience reach when it comes to custom software solutions. One way to achieve this is to create a mobile app that will help boost loyalty or create custom software or an app specifically for that purpose. The mobile app can also be used to retain customers by providing a better experience through smoother functionality. According to various studies, a small increase of 10% in retention can result in a more significant 30-40% increase in business value/revenue.
Enhanced Functionality
Brands and businesses providing custom software development solutions often deal with scaling applications that have been live for a certain period of time. With such applications and software, as well as new applications, the users are more likely to be aware of the functionality shortcomings as well as the benefits of using your product in a certain way. This is the biggest reason people may delete your app if it doesn’t match their expectations or doesn’t work as well as the other applications on the market.
With consistent updates to the app’s UX, centered around smoother, user-friendly, and competitive functionality, user retention and the number of users will increase significantly. This aspect of application maintenance will significantly increase the success of your mobile and web applications.
Bug Fixes
Regular application maintenance can assist in reviewing the code and determining whether or not there are any defects. The need for bug fixes often arises with custom web application development and even with non-custom projects. When the app goes live, developers may notice a few bugs or performance issues. They are most likely to occur when the app is being launched in a hurry.
Defects can appear at any stage of the mobile or web app development process. Bugs may also exist as a result of changes in the associated framework, platform, or version upgrade. The functionality issues can then be investigated and resolved quickly, allowing the app to run more smoothly. However, if the bugs are not fixed on time, it may result in customer attrition.
Cyber Security
A significant aspect of application maintenance is the timely upkeep of your app’s security protocols. Hackers and firewall penetration experts are constantly looking for flaws in applications. Over the years, the number of successful cyberattacks has gradually increased. Despite being supported by encryption technologies, the applications’ security protocols may become obsolete over time.
Your app must include adequate security measures. It’s better if there’s a specialized team to assess and plug any vulnerabilities in a timely manner. The team must also stay current on the latest security protocols and incorporate them into the app.
Blocklist Avoidance
When businesses publish applications on the app store, they must adhere to certain guidelines. Furthermore, rules and regulations change over time, requiring developers to stay on top of these changes.
The significance of web and mobile application maintenance stems from the fact that a dedicated team would be in place to monitor any changes in app store guidelines. Furthermore, upgrading the app will keep it compatible with the app store updates. This will ensure that your web and mobile application development services stay relevant for a longer period of time.
Reduction Of Downtime
According to recent reports, various critically acclaimed brands have suffered significant revenue losses as a result of their app’s downtime. Revenue losses are inevitable and bound to increase if applications experience more significant downtime.
However, we’ve seen that regular application maintenance activities enable better performance metrics for web and mobile applications.
Having a team of developers segmented to handle app upkeep activities can assist you in meeting desired performance levels and growing your business. It can also reduce unnecessary customer ratings and lead to better overall better reviews.
Better Marketing
The best marketing tactic is keeping your users happy. In today’s rapidly evolving digital space, it’s necessary to make applications that cater to the needs of your target demographic. With a team of professional developers working on your application maintenance, the positive reviews are going to keep piling up.
If you respond to the positive and negative reviews for your application, then it directly translates to your users that you care about them and want to ensure the best possible experience for them. This aspect is said to have a positive effect on SEO rankings, as confirmed by Google.
Upgraded Versions, Better Retention
You can’t expect customers to use a mobile app for very long. The significance of web and mobile application maintenance stems from the fact that app users enjoy seeing new features over time. As a result, developers must formalize a roadmap outlining the features they intend to include in the app at regular intervals.
When adding new features, you must consider scalability, efficiency, and performance all at the same time. Users also believe that the brand is still alive and well, and that the app is being managed by an experienced team. Upgrading your applications in a timely manner is going to boost consumer loyalty as well as grow a sense of fidelity between you and your consumers.
Need-Based Maintenance
Web applications and mobile applications differ across various platforms, niches, and production processes, as well as the issues they are developed to resolve. It is due to this reason that the kind of application maintenance you enact will vary depending on the type of need.
Sudden Maintenance
Sudden application maintenance is often brought on by emergencies or an unforeseen change in a particular demographic’s way of using certain categories of applications. In case of such instances, there is a need to make instant changes in a way that does not affect user experience for an extended period of time.
Adjustable Maintenance
Adjustive or adjustable maintenance pertains to the timely upkeep of applications based on the ever-changing market and the growing necessities of businesses to stay competitive. You’ll need to keep track of the changes to ensure your app stays relevant and updated.
Precautionary Maintenance
Precautionary application maintenance refers to the fixing of errors in the functionality or upgrading the code of an app as a result of user testing to prevent errors, bugs, and crashes. The primary focus of this practice is on reducing the intricacy of the app and making the process of maintenance easier and more sustainable.
Conclusion
The mobile and web application development service providers who enact these practices are seen to have great success with their applications. They have high-ranking and exceedingly popular applications with high user retention, so the choice is yours.
Do you want a dead application that no user finds appealing or an app that has a special place in the user’s heart? If your answer is the latter, then Golpik has you covered! Our team of expert developers will ensure your applications reach the epitome of success in the finest of ways.